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Cimpli AI

Work less. Grow more. AI that actually fits your business.

We find where AI can save you time and money, build the automations, and train your team to use them, so you can focus on running your business.

helping businesses grow
10+ yrs
free strategy call
30 min
replywell.io
ReplyWell, an AI assistant built by Cimpli AI, shown on a laptop: “Never miss a customer question again.”

Works with the tools you already use

  • Microsoft 365
  • Google Workspace
  • ChatGPT
  • Claude
  • Codex
  • Make.com
  • Zapier
  • Airtable
  • Slack
  • Shopify
  • WordPress
  • Calendly
  • Power BI

You know AI matters. You just don't have time to figure it out.

Every week there's a new tool, a new trend, and someone saying you're falling behind. Meanwhile, you're still answering the same emails, copying data between systems, and chasing leads by hand.

You don't need more AI noise. You need someone to show you exactly what to do — and then do it with you.

  • Answering the same emails
  • Copying data between systems
  • Chasing leads by hand

How we help

Start with clarity, then build what actually moves the needle.

What we've built

We build and run our own AI products, so the advice you get comes from people who ship.

See all our work
  • replywell.io
    The ReplyWell website: “Never miss a customer question again”, with a chat assistant answering a customer.

    Customer support

    ReplyWell

    An AI assistant that answers customers in seconds, day or night, using only the business's own information. It takes bookings and hands anything it can't answer to the owner.

    Live product · set up in about ten minutes

    • AI assistant
    • Bookings
    • Email & Slack handoff
    Visit replywell.io (opens in new tab)
  • hirelight-six.vercel.app
    The Hirelight website: “Every score, highlighted in the CV”, above a ranked shortlist of candidates with the CV evidence for each score.

    Recruitment

    Hirelight

    AI CV screening for HR teams and recruiters. It ranks CVs against your job description and person specification, and every score comes with the line from the CV that earned it.

    Live demo · five CVs ranked in under a minute

    • CV screening
    • Evidence quotes
    • Excel export
    Visit hirelight-six.vercel.app (opens in new tab)
  • patchlist-puce.vercel.app
    The Patchlist demo: “Every business on your patch, and the best way to reach them”, with a search for dental clinics in Leeds.

    Lead generation

    Patchlist

    Finds local businesses on Google Maps, visits each one's website, and hands back the contacts worth having, ranked by how easy they are to reach.

    Live demo · five free leads, no sign-up

    • Google Maps
    • Web research
    • Lead lists
    Visit patchlist-puce.vercel.app (opens in new tab)

Big-programme discipline, sized for small business

The structure behind large digital transformation programmes: clear plans, honest risks, proper testing and training that sticks.

  • Transformation experience

    Has led large-scale digital transformation programmes: complex rollouts, many teams, firm deadlines.

  • 10+ years of growth work

    A decade of helping businesses find customers, fix processes and grow.

  • We build what we sell

    Our own AI products are live, so the advice comes from people who build.

  • Speaker and trainer

    Practical, jargon-free AI training for owners, teams and event audiences.

Simple from start to finish

  1. 1

    Book a free call

    Tell us how your business runs and where it hurts. 30 minutes, no pressure.

  2. 2

    Get your roadmap

    We show you the highest-impact AI opportunities, ranked by return.

  3. 3

    We build it

    Automations and AI tools set up around the way you already work.

  4. 4

    You grow

    Your team is trained, the systems run, and you get your time back.

AI Partner

Prefer a partner to a supplier?

For the right businesses, we build and run the AI that grows your business, and our reward is a share of the extra profit it creates. If you don't grow, neither do we.

  • Our reward tied to your results
  • Built, run and improved by us
  • Clear terms and a clear exit, in writing
How AI Partner works

Built for businesses like yours

If your team answers the same questions, chases the same leads and copies the same data every week, AI can take that off your plate.

Hamzat Abu, founder of Cimpli AI

Founder, Cimpli AI

Meet Hamzat Abu

Hamzat has spent more than a decade helping businesses grow, and has led large-scale digital transformation programmes where getting it right first time matters. He founded Cimpli AI to bring that same rigour to small businesses: practical AI, set up properly, with your team brought along.

  • 10+ years helping businesses grow
  • Large-scale digital transformation
  • Speaker and trainer
More About Hamzat

Questions owners ask us

How much does it cost?

It depends on what you need. After a free 30-minute call, we send a clear written quote, so you know the full cost before any work starts.

Do I need to be technical?

No. We handle the setup and explain everything in plain English. You get simple how-to guides, and training if your team wants it.

How long does a project take?

It depends on the scope. Before we start, we agree a plan with clear milestones and dates — the same way large digital transformation programmes are run.

Is my data safe?

We follow UK GDPR, use reputable tools with proper safeguards, and explain exactly where your data goes before anything goes live. See our Privacy Policy for details.

What if AI isn't the right fit for my business?

We'll tell you. If a simpler fix, or no change at all, is the better answer, that's what we'll recommend — even on the free call.

Can you train my team?

Yes. We run half-day and full-day workshops, 1:1 coaching for owners and leaders, and talks for events — in person or online.

What does an AI Partner arrangement involve?

For the right businesses, we build and run the AI systems and earn a share of the extra profit they create, measured against a baseline we agree with you up front. Everything is set out in a written agreement, including how either side can exit.

How does pay-per-lead advertising work?

We build your ad campaign for free and charge only for qualified leads. Ad spend is paid separately, directly to the ad platform. The full terms are in our Terms of Service.

Ready to see what AI can do for your business?

Book a free 30-minute call. You'll leave with at least one idea you can use straight away — whether you work with us or not.

Book a Free Call